Speakers by alphabetical order
ADYEN - Erick McKinney - Country Manager Mexico
Erick is the Country Manager at Adyen in Mexico, where he is responsible for the development of strong partners relationships while providing them with the consultancy they need to succeed in eCommerce. Erick has more than 10 years of experience in technology companies including Verizon and Red Uno.
ADYEN - Alexander Froderberg - Head of Sales Mexico
Passionate about helping companies capitalize on the digital economy, Alexander has spent the past 6 years working at leading payments companies
in Europe and Latin America. As Adyen's Head of Sales in Mexico, he collaborates with a team of experts to further enhance the payments infrastructure and help global and local merchants grow in Mexico.
AMVO - Daniela Orozco - Head of Research
Market Research Specialist with more than 12 years of experience in areas of Business Intelligence, consumer behavior, data mining, digital advertising and interactive marketing. Graduated Cum Laude in Business Administration & Marketing from the University of Missouri, in the United States, she has a Diploma in Interactive Marketing from the Tecnológico de Monterrey. She constantly participates in forums and conferences both nationally and internationally, presenting trends and new findings of the Mexican market that she generates through her role as leader of the Research area in different associations focused on the Marketing industry. She currently heads the Market Research area for the Mexican Online Sales Association (AMVO), which represents the electronic commerce sector in Mexico.
Cornershop - Marinus van Gestel · Head Latin America
Marinus van Gestel is currently Head of Cornershop by Uber in Latin America, the leading home delivery app for supermarket and specialty stores, which is present in Mexico, Chile, Colombia, Peru, Costa Rica, Canada, the United States and Brazil. He has more than 10 years of experience in e-commerce, having led regional positions at Linio and Groupon and, prior to this, he was a consultant at McKinsey Brazil. He holds a degree in International Business Economics from Maastricht University in the Netherlands.
IKEA - Mr. Arnar Eidskrem - Country Multichannel Operations Manager
Arnar Eidskrem currently holds the position as the Country Multichannel Operations Manager at IKEA México where he oversees the digital and ecommerce establishment of IKEA in the Mexican market. Arnar has more than 13 years at IKEA, and prior to joining the IKEA organization in México, he spent five years in China and Japan where he supported the business transformation of IKEA into an omnichannel retailer in Asia. Arnar is an alumnus from the University of Texas at Austin, and has eight years as an entrepreneur in the digital and ecommerce industry in Houston, Texas. He will take on the responsibility to bring the IKEA brand and Scandinavian design to the many Poblanos as IKEA continues its expansion in Mexico by opening a new store in the city of Puebla next year. Arnar is a Norwegian citizen and lives in Mexico City with his wife and two children.
